{"id":8078834,"date":"2026-09-15T06:15:00","date_gmt":"2026-09-15T13:15:00","guid":{"rendered":"https:\/\/www.thewrap.com\/?p=8078834"},"modified":"2026-09-15T11:41:43","modified_gmt":"2026-09-15T18:41:43","slug":"advice-for-creators-partnering-with-hollywood","status":"publish","type":"post","link":"https:\/\/www.thewrap.com\/media-platforms\/tv\/advice-for-creators-partnering-with-hollywood\/","title":{"rendered":"You\u2019re the Hottest Creator in Town. What’s the Best Way to Work With Hollywood?"},"content":{"rendered":"\n\n\n

In this installment, we look at advice from top creators and creator industry experts on how to work with the TV and film industry.<\/em><\/p>\n\n\n\n

These days, you can\u2019t go a week without a headline about a new partnership between a widely popular creator and a legacy media company. Both Alex Cooper and Alix Earle have reality shows on Netflix. Dhar Mann is making content for Disney+ and Fox. Curry Barker is set to direct a reboot of \u201cTexas Chainsaw Massacre\u201d with A24 and an original horror movie with Universal Pictures.<\/p>\n\n\n\n

The convergence between creators and Hollywood is here. But as these worlds become more intertwined, it\u2019s less clear how creators should manage their newfound attention. <\/p>\n\n\n\n

\u201cFor years, we’ve all been looking for mainstream validation, and it almost feels like we were made to want that,\u201d Jay Shetty, the host of \u201cOn Purpose,\u201d told TheWrap, just two months after signing a unique co-distribution deal with Spotify and Netflix. <\/p>\n\n\n\n

Shetty\u2019s right in his assessment. There are countless creators who only started posting online because they were having trouble landing acting, writing or directing jobs in Hollywood. But as they continued to post, these creators built large, loyal audiences from the ground up. Now these same creators that were ignored by the entertainment industry are the hot new kids around town. <\/p>\n\n\n\n

It can be tempting for creators to fall into the same trap that has ensnared hapless Hollywood creatives throughout the decades, one that involves abandoning creative control and accepting mediocre deals for the chance of being part of showbiz. But, thanks to their large audiences, creators \u2014 whether they make shortform content on TikTok, longform YouTube videos or podcasts \u2014 have more leverage than almost any other creative profession that\u2019s ever been part of Hollywood. <\/p>\n\n\n

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\u201cWe are at an unprecedented moment where Hollywood needs creators, and creators can benefit from Hollywood\u2019s infrastructure, financing and expertise,\u201d Greg Goodfried, an agent at CAA Creators, told TheWrap. \u201dMy advice is to make sure both sides are getting something of real value from the relationship.\u201d<\/p>\n\n\n\n

So how can creators do that? After speaking to 12 experts in the creator economy as well as reporting on this industry daily for over a year<\/a>, the same pieces of advice have emerged. Nearly all of the creators who have successfully expanded their channels to be part of the film and TV industries have followed these principles: <\/p>\n\n\n\n