{"id":8056180,"date":"2026-08-04T06:15:00","date_gmt":"2026-08-04T13:15:00","guid":{"rendered":"https:\/\/www.thewrap.com\/?p=8056180"},"modified":"2026-08-06T06:57:50","modified_gmt":"2026-08-06T13:57:50","slug":"what-is-a-family-office","status":"publish","type":"post","link":"https:\/\/www.thewrap.com\/industry-news\/business\/what-is-a-family-office\/","title":{"rendered":"Unlocking Family Offices: Hollywood’s $22 Billion, Under-the-Radar Pipeline"},"content":{"rendered":"\n\n\n

In this installment, we dive into the world of family offices, private firms that handle the assets of the rich that have increasingly become a financial pipeline into Hollywood and answer the question: How do you access that wealth?<\/em><\/p>\n\n\n\n

When a big-time CEO or a family that founded a massive company reaches the pinnacle of success, they don\u2019t simply walk into a bank or talk to any financial advisor. For the ultra wealthy, there are family offices, which are small, private firms that manage the money of a single or group of families and individuals. Collectively, they represent a huge pool of money that often flies under the radar. <\/p>\n\n\n\n

Some families may want to devote their money towards leaving a positive impact on the world through philanthropic endeavors. Others may be seeking investment guidance or resources to ensure their next generation is set up for success.<\/p>\n\n\n\n

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But increasingly, some family offices are putting their money to work within Hollywood, whether in acquiring IP or a sports team, funding a TV show or film or helping build a brand. Over the last two years alone, $22.2 billion has been directly invested in media and entertainment.<\/p>\n<\/div>\n\n\n\n

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“Family offices\u2019 longer-term approach can be particularly valuable in entertainment, where intellectual property and media assets may take years to fully monetize,” said Carolyn Hunt, an entertainment attorney at Barnes & Thornburg. “They are often more willing to support creative, unconventional or relationship-driven opportunities that may not fit traditional studio or lender models.”<\/p>\n\n\n\n

In this piece, we unlock the mystery of how family offices work. To break down everything you need to know, TheWrap spoke with several experts on the topic, who provided the following key insights:<\/p>\n\n\n\n